MyBizzTube.com was founded for the purpose of filling in some of the basic spaces created by today’s social media networking, marketing, and traditional mass media. Our objective is to be an easily accessable source of information without extraneous content. Our primary method of communication is streaming video presented in a professionally produced and easily understood format. Relevant data is easily accessible on the same page. We are not about home videos or scenes of outrageous behavior.

For the viewer, our goal is to deliver a concise understanding of what a particular business, profession, or service is actually all about. In a short time frame, the pertinent information is presented and the viewer can review it as often as they like at their convenience.

From a marketing perspective, the presentation provides a platform for a business to have its leader or spokesperson share the passion they have for their business or profession by telling their story the way they want it told.

MyBizzTube.com is using many traditional advertising methods to drive users to the site. The really important part of MyBizzTube.com involves the concept of “Leaning In” versus “Leaning Out.” What does that mean? Simply put, the viewer of a streaming video on the internet is “leaning in” at their monitor and “paying attention.” The typical viewer of a TV commercial is “leaning out” and, in most cases, doing everything but paying attention. The advent of DVR’s has established a real trend of eliminating advertising altogether.

Also, the viewer is able to source information important to their decision making process. The Internet provides an abundance of information. Many websites have become overwhelming or have become so elaborate, even the simplest information is difficult to find. Blogs provide a lot of information, but they are often biased and filled with non-relevant information.

Traditional advertising is rapidly losing effectiveness. There are too many ways to tune it out. On TV, a viewer has options like digital recording or simply turning off the sound. Radio is offering Digital Channels with limited commercials. Print media has become very costly to many businesses. The need to effectively deliver real messages has arrived for the Internet!

We know one common thread among all successful businesses and professions is the passion of the owners. MyBizzTube provides a platform to share their real vision or purpose with the world. It provides an accessible portal from which a business can successfully advertise because their prospects are listening or watching because they have made a cognitive decision to do so!